Location-Based Insights

Understand where people are (population), where they are from (origin) and where they go (destination) through mobile location data.


Mobile phones reveal their location to the mobile operator as they communicate with the cell tower to transmit calls, text messages or data.

Mobile phones are ubiquitous sensors of the society. Individually, these anonymous signals do not mean much but taken together they can be used to paint a picture of the streets. Carefully processed, this information can provide continuous data on various areas -- tourism, urban planning, transportation management.

What We Do

We work with the client to understand their data needs. We extract and process anonymous location data from mobile operators, using the specific tools and algorithms created over years of experience. We supply the aggregate data in a form that makes most sense to the client.

"The purpose of computing is insight not numbers" - Richard Hammings

Cases where mobile location data is used within your field of interest

Study of transportation of suburbanites

We are able to better understand the exact profile of people at our events, which allows us to secure long-term sponsorship contracts with various companies and government.

Tarmo Hõbe - Rally Estonia

We have always had a very productive working relationship with Positium staff. They are quick to understand our requirements and really effective at delivering them.

Jonathan Raper - Placr


Decision-makers rely on complete information. Here are four reasons why our clients prefer mobile location data over traditional sources.


Interested in national figures? Or a city district?

If the mobile operator's coverage reaches over the entire country, so does the data. Survey rural areas, national parks or zoom into cities within a block radius.


Residents are only part of the picture? Want to measure passers-through?

Everyone using the mobile network are covered - which includes tourists and persons in transit - places are now characterized more accurately based on all of the people there.


Want to survey over a long period? Missed a key event without doing a survey?

Anonymous data is collected over long periods of time allowing useful comparisons. Determine repeat visitors or behaviour over a time frame you choose without panel surveys or intruding on anyone's privacy.

Tourism Statistics in a Mobile World

National and regional level Tourism Statistics

Understand tourism via mobile phones.

The world has been taken over by mobile. The mobile phone has become the centerpoint of communication and daily life. It is only logical that travel behaviour is measured with that most common travel companion - through data generated by the mobile phone.

Location data from operators ensures the best information on visitors. Positium provides clients with locally accurate and timely tourism insights on foreign and domestic tourists.

How many tourists from the UK visited the national capital during a football match? What is the composition of tourists (by country) visiting a specific region? What is the average duration of a visit? Did the foreign tourism attraction campaign take effect? How do two different regions compare in the sense of tourism and their attractiveness?

Rely on information, not approximate numbers


Add completeness AND get statistics faster. It is not either/or.


Positium's usual environment model is 95% accurate at detecting home locations at even a municipality (LAU2) level.


Mobile location data shows the same trends as most supply and demand statistics, but also discovers pockets of tourism hidden from traditional sources.

The time

At a fraction of the time it takes to gather indicators the traditional way.

Learn More from the Results of the 2014 Eurostat Feasibility Study

Position yourself in the world of Big Data.

Tourism statistics from mobile data are popular with Statistical Offices, tourism officials and event managers.

Get in touch


They are your points of contact.

The Team


There are more than 30 people in the Positium family, mostly coming from a social geography or geoinformation systems background. Combined the team has over 100 years of experience in analysing mobile location data for public planning, transportation, tourism. Researching location data and understanding people's activity spaces is our passion.


We would love to help you use mobile location data.

Õpetaja 9
51003 Tartu
Estonia, EU

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Positium OÜ
Reg code 10883762
VAT No: EE100793233
IBAN: EE222200221020601776
Account: 221020601776
Bank short code: 767
Bank: Swedbank AS, 8 Liivalaia Street, Tallinn, 15040, Estonia, EU

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